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A model in a striped Chula gown before a red cloth backdrop, beside a branch of apricot blossom

ART

Chula’s couture, an expression of craftsmanship and legacy

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5 pieces
Spotlight Gown in black, hand-painted with orange and white shapes
Spotlight Gown Sale price$489.00
Spinal Geometries Gown in black, close view of the striped panel
Spinal Geometries Gown Sale price$489.00
Highland Lotus Dress in green, back view of the appliqued lotus panel
Highland Lotus Dress Sale price$396.00
Princess Necklace Dress in black, close view of the patterned neckline
Princess Necklace Dress Sale price$420.00
Queen's Necklace Dress in white, close view of the appliqued collar
Queen's Necklace Dress Sale price$440.00

ART

Art is the symbolic heart of the house. Each piece is composed with intention, born from vision before form, and realised in limited numbers at the atelier in Hanoi. Some are made only once, others in confidence with a single client.

Model with a red fan in a hand-painted robe and opera headdress
Model in a red cape and ao dai painted with a longevity character, against a red curtain

Chosen by Hand

Beaded and embroidered hill-tribe textile panels in close-up

Each Art piece is made from silks, brocades, and hand-woven textiles sourced from small workshops we know by name. Every material is chosen to endure, and to soften with time.

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Two models in hand-painted patchwork kaftans in a room hung with rugs and guitars

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LIFE

Portrait of a model mirrored above a hand-painted geometric band

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REFLECTIONS

Models in hand-painted coats posed along a wooden jetty at dusk

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