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Letters from Hanoi

Stay close to Chula

See each collection first, and read the story behind every Chula. As a gesture from the house, a pair of Reflections earrings will accompany your first order.

A few letters a season. Unsubscribe at any time.

A model in a Chula patchwork áo dài stands beneath cascading ribbons in a field of white buckwheat flowers in northern Vietnam

Since 2005

Where Spain fell in love with Vietnam

Embrace your inner Chula

Life

Life

Handmade pieces, for the life you live

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A mirrored portrait in which a face doubles around a band of blue and white indigo diamond patterning

Reflections

A photograph you wear

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Chula, through the eyes of Diego Cortizas.

One of a Kind

In Spanish, chula means beautiful, in a bold, confident way. There are many ways to feel chula. They all stand out.

Diego Cortizas, dressed in white, standing between two large wicker horse sculptures

Diego's Legacy

Diego’s creative universe remains at the heart of Chula.

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Our History

Our History

Two decades of craft, from Madrid to Hanoi.

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The Intentional Way to Make and Wear

Crafted by Hand, in Hanoi

Crafted by Hand, in Hanoi

Every piece is crafted by hand at our Hanoi atelier, by artisans with two decades of experience, more than seventy percent of whom are women living with a disability. The work is made slowly, in limited numbers. Every piece is crafted to be loved for years.

A model in a striped Chula gown before a red cloth backdrop, beside a branch of apricot blossom

Art

An expression of craft and legacy

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