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Since 2004

Become a Chula Lover

First look at new collections, the stories behind each design, and invitations to our pop-ups around the world.

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A model in a Chula patchwork áo dài stands beneath cascading ribbons in a field of white buckwheat flowers in northern Vietnam

Since 2005

Where Spain fell in love with Vietnam

Embrace your inner Chula

Two models in Chula appliqué tunics before a green wall painted with musical instruments

Life

Artisan clothing for everyday

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A mirrored portrait in which a face doubles around a band of blue and white indigo diamond patterning

Reflections

A photograph you wear

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Experience Chula through the eyes of designer Diego Cortizas

One of a Kind

In Spanish, chula means beautiful — in a bold, confident way. There are many ways to feel chula. They all stand out.

Diego Cortizas, dressed in white, standing between two large wicker horse sculptures

Diego's Legacy

Diego’s creative universe remains at the heart of Chula.

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An early photograph from the Chula archive: two people cheek to cheek, laughing, one in a brightly striped Chula design

Our History

Two decades of craft, from Madrid to Hanoi.

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A MORE INTENTIONAL WAY OF MAKING AND WEARING FASHION

Handcrafted in Hanoi

A model in a striped Chula gown before a red cloth backdrop, beside a branch of apricot blossom

Chula is the design, but it’s also the craft. All our pieces are created in our Hanoi atelier by artisans with two decades of experience, over 70% of whom are women with disabilities. We produce in limited batches with a zero-waste approach, creating timeless pieces to be lived and loved for years.

Art

Art

Chula’s couture, an expression of craft and legacy.

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