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Care guide

Every Chula piece is made by hand at the Hanoi atelier, printed, embroidered, painted, or stamped. That is what makes a piece worth keeping, and it is why it asks a little more of you in return.

BY CARE METHOD

In general

  • Storage

    On a hanger, with room around it. Folded for long periods, the paint can crease along the fold and the crease will stay.

  • Drying

    Never tumble dry. If a piece gets wet, hang it in shade and let it dry slowly. Direct sun will fade the colour faster than anything else.

  • Ironing

    Cool iron, inside out, and never directly onto a painted or appliquéd area. Steam held at a distance is safer than contact.

Professional dry cleaning

To preserve the fabric, the colour, and the hand-finishing of these pieces, we recommend professional dry cleaning.

Silks, taffetas, and hand-appliquéd details are sensitive to water, friction, and handling. Dry cleaning is the most reliable way to keep the piece as it left the atelier.

Choose a cleaner experienced with hand-finished garments. Please also read the care label sewn into your piece. Individual garments sometimes carry additional instructions.

Care at a glance

Cleaning
Professional dry cleaning
Washing
Not recommended
Bleaching
Not recommended
Wringing or twisting
Not recommended
Tumble drying
Not recommended

Gentle hand wash

To preserve the fabric, the colour, and the hand-finishing of these pieces, wash gently by hand in cold water with a mild detergent.

Take particular care around embroidered, printed, and hand-painted areas. Avoid rubbing, wringing, or twisting. Any of these can disturb the fabric or the work on it.

Afterwards, let the garment dry naturally. Line dry or dry flat, whichever suits its construction. Please also read the care label sewn into your piece.

Care at a glance

Washing
Gentle hand wash
Water
Cold
Detergent
Mild detergent
Handling
Gently; avoid rubbing
Wringing or twisting
Not recommended
Drying
Line dry or dry flat
Bleaching
Not recommended
Tumble drying
Not recommended

Delicate machine wash

These pieces are made to live with you and to be washed at home. Use a cold, delicate cycle with a mild detergent.

Place the garment in a mesh laundry bag first. It reduces friction and protects the printed, stamped, or embroidered surface.

Afterwards, line dry or dry flat. Avoid bleaching, wringing, twisting, and tumble drying. Please also read the care label sewn into your piece.

Care at a glance

Washing
Cold, delicate machine cycle
Detergent
Mild detergent
Protection
Mesh laundry bag
Drying
Line dry or dry flat
Bleaching
Not recommended
Wringing or twisting
Not recommended
Tumble drying
Not recommended

Garmen Specific

These pieces are made from wool with taffeta silk detail, and their care depends on the specific construction. Please follow the care label sewn into your garment.

As a general rule, professional cleaning is the safest path. A cleaner familiar with wool and silk will treat both without disturbing the seams that hold them together.

If your label is missing or unclear, write to us. The tailors who made your piece are still in the workshop and can tell you what it will accept.

Care at a glance

Cleaning
Follow care label
General guidance
Professional cleaning
Bleaching
Not recommended
Wringing or twisting
Not recommended
Bleaching
Not recommended
Tumble drying
Not recommended

Repairs

THE PIECE

A seam that has given, a fastening that has failed, colour where it should not be. These are not variations, and the atelier will want to see them.

THE CONVERSATION

Write to us with a photograph of the piece. The atelier will tell you honestly what can be done, and what it would involve.

Contact Us

THE ATELIER

Chula pieces are made to last, and the house would rather mend one than see it replaced. The same hands that made your piece are still crafting in Hanoi.

Request a repair