About us

Our Story

Let us tell you more about our story…

We -Laura Fontan and Diego Cortizas- arrived in Hanoi in 2004, as a young Spanish couple. Almost instantly, we fell in love with Vietnam. Getting inspiration from the people, the food, the colors... We were also amazed by the fabrics and crafts surrounding us in the city.

While discovering this perfect place, we got the crazy idea to start Chula. We started designing a fashion brand reflecting our passion for this new country, and its culture. The particularity of our creations was combining simplicity in shape with radical designs.

As a great surprise Chula became quickly a popular reference in the Vietnamese fashion and art industry.
Living the success of our creations in Vietnam,
we decided to bring our brand one step further and participate in international fashion shows in the United States, Europe, and Asia.

Each experience abroad is unique for us, and we love knowing that Chula’s fans are everywhere on the globe.

Our philosophy believes in inclusion, cultural traditions, happiness of life, sense of humor, handmade fashion and suitable small-scale projects.