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Chula around the World

Where to find us

PARTNERSHIPS

Invite Chula to your city

Chula is designed and made by hand in Hanoi. The house presents seasonal pop-ups and is held on consignment by a small number of partners worldwide.

Pop-ups

Host Chula

Chula presents its collections outside Hanoi several times a year, hosted by partners in cultural and design-led spaces. Each presentation runs for one to two days and is arranged in collaboration with the host, from selection to installation to opening.

  • A space that engages a design or cultural audience
  • A season aligned with the host's programming
  • A host who will represent the collection

Consignment

Carry Chula

Chula is placed with a limited number of hotels, concept stores, and boutiques worldwide. Each partner receives a composed selection tailored to their space, with no overlap in the surrounding market. Pieces are consigned from the Hanoi atelier and returned at the end of the season. Sales are shared on agreed terms.

  • A selection composed for the space and season
  • Rotation as pieces sell
  • Terms and margins agreed in writing