
VISIONARY
It all started with a love story
The love story of Diego Cortizas and Laura Fontán was the ultimate muse behind the house of Chula, a romance written in vibrant color and shared destiny. Drawn from Spain to Vietnam on a sabbatical in 2003, the couple fell deeply in love not only with each other but with the spirited rhythm of Hanoi. Together, they founded Chula as a true partnership of hearts and minds—Diego as the visionary architect of design and Laura as the grounding force of business and community. Their bond transformed a mutual passion for culture into a thriving family and an internationally celebrated fashion house. Though Diego’s sudden passing in 2021 left an irreplaceable void, Laura continues to guard and guide his creative flame, ensuring their shared dream remains an enduring, living love letter to art, humanity, and the city that adopted them.



























