Editorial, Campaigns & Runway Shows · Chula Fashion

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Model with a red fan in a hand-painted robe and opera headdress

Model in a red hand-painted robe and opera headdress, arms outstretched

Model in a blue ao dai hand-painted with flames, against a red curtain

Model in a red cape and ao dai painted with a longevity character, against a red curtain

Two models in hand-painted robes and opera masks against red

Model in a hand-painted robe, opera mask and plumed headdress, mid-step

Two models in hand-painted robes and opera headdresses before a red curtain

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A seamstress at her sewing machine in a striped dress, in black and white

Model in a striped dress lying among scattered scissors, in black and white

Model in a striped bustier dress over a wire cage skirt

Model in a black and white spiral-striped dress on a staircase

Model in a black and white gown standing on a jetty

Model in a striped dress lying among scattered scissors, in black and white

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Model in a turquoise hand-painted dress and a silver headdress

Model in a black dress hand-painted with white rays and discs, beside a tree

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Models walking through a Hanoi market stacked with lanterns

Model in a horned paper headpiece and hand-painted ao dai, in black and white

Two models in hand-painted dresses among hanging lanterns and masks

A figure in a horned mask beside a hand-drawn conical-hat portrait

Two models in hand-painted dresses with lantern motifs on a Hanoi street

Model in a painted mask and black ao dai in a Hanoi lantern market

Two models in hand-painted dresses before a wall of carnival masks

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Two models in striped hand-painted dresses on a pink staircase

Two models in red and orange hand-painted gowns reclining around a tray of food

Two models in hand-painted dresses in a tiled bathroom

Two models in hand-painted dresses on a motorbike in a Hanoi alley

Model in a striped hand-painted dress beside a weaver at his loom

Model in a hand-painted ao dai in a workshop hung with unfinished garments

Two models in hand-painted dresses seated among enamel basins in a courtyard

Two models in striped hand-painted dresses on a pink staircase

Model lifting a veil over a dress hand-painted with a face

Model in a hand-painted dress before a teal shutter strung with red ribbon

Model in a sheer painted cape over a blue dress

Model in a red hand-painted ao dai beside a red bicycle in an alley

Model seen from behind in a black dress hand-painted with lotus flowers

Model in a hand-painted shift dress against a weathered Hanoi wall

Two models in black hand-painted dresses leaping before a Hanoi wall

Model in a dress hand-painted with roses against a weathered wall

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Winter 2026-2027 Campaign

Blossom and blades of grass. The season's campaign, photographed on location.

Winter 2026-2027 Campaign

Blossom and blades of grass. The season's campaign, photographed on location.

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A model in a striped floor-length Chula gown standing in the branches of a bare blossom tree against red cloth

Portrait of a model in a sculpted black turban holding a leaf to her eye