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Our Artisans

Every Chula piece begins in the hands of the women craft it, most of whom have been at the atelier for two decades

Lê Huyền TrangMaster Designer
For more than twenty years, Huyền Trang has shaped Chula through colour, painting and design. For two decades, she worked alongside Diego Cortizas, learning through observation, experimentation and making. Today, she remains at the heart of the house’s creative expression, giving form to its most distinctive designs, a vision refined through a lifetime of creating.
Lê Huyền Trang
Vũ Thị ThúyMaster Pattern Cutter
For more than thirty years, Thúy has shaped garments through the art of pattern cutting. For two decades, she has been at the heart of Chula, where she remains the house’s sole pattern cutter. From the first lines drawn on paper to the final silhouette, her knowledge gives form to each design, a craft refined over a lifetime of making.
Vũ Thị Thúy
Hoàng ThuMaster Embroiderer
For more than thirty years, Thu has shaped garments through the art of embroidery. For two decades, she has been at the heart of Chula, creating many of the house’s most intricate pieces. From delicate stitches to richly worked surfaces, her hands give depth and life to each design, a craft refined over a lifetime of making.
Hoàng Thu
Quỳnh AnhChief Operations Officer
For more than twenty years, Quỳnh Anh has grown with Chula since the opening of its first store. Today, as COO, she carries the knowledge, people, and daily rhythm of the house, overseeing the many details that keep Chula moving forward.
Quỳnh Anh

Inside the Atelier

Watercolour portrait of Phan Hoa, tailor in the Chula atelierPhan HoaTailor - Since 2010
Watercolour portrait of Nguyen Oanh, tailor in the Chula atelierNguyễn OanhTailor - Since 2010
Watercolour portrait of Le Huong, tailor in the Chula atelierLê HươngTailor - Since 2007
Watercolour portrait of Thuy Duong, tailor in the Chula atelierThùy DươngTailor - Since 2009
Watercolour portrait of Phuong Lien, tailor in the Chula atelierPhương LiênTailor - Since 2009
Watercolour portrait of Tran Chuc, tailor in the Chula atelierTrần ChúcTailor - Since 2011

The Founders

Diego Cortizas, designer and creative director, shaped Chula’s artistic language, while Laura Fontán built its voice, relationships and presence in the world.

Since 2005
Watercolour portrait of Laura Fontan, founder and chief executive of ChulaWatercolour portrait of Diego Cortizas, founder and designer of Chula

In 2005, Diego Cortizas and Laura Fontán founded Chula in Hanoi, bringing together their Spanish heritage and their fascination with Vietnam’s colour, culture and craft. Through Diego’s designs and Laura’s vision, they created a house where fashion became a celebration of individuality, artistry and the joy of making. From its earliest days, Chula has placed the hands and imagination of its makers at the heart of creation. Their spirit continues to shape the House today, inspiring every garment, every craft and every story we create.