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I am Chula - You are Chula - We are Chula

We don’t mean to get too emotional on this page but we don’t know how to thank you enough for having allowed Chula to get this far. Every time you proudly wear one of our items, you invite people to everything we stand for. Chula is very much popularized through word of mouth and we are convinced that thanks to you we keep on reaching many people and touching many lives.

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Part of our philosophy is that our Chula Customers (Yes, that’s all of you) form part of our community. In the spirit of this, we have a monthly ‘competition’ in which you post an Instagram picture with the tag #iamchula. The winner will then be featured on our website. And remember, we do not discriminate! Everyone and anyone can be chula!