Chula was born in this wonderful location in front of the West Lake in Hanoi more than 10 years ago, back in 2008. This big house is the first Chula shop and where everything began... This place was once the home of the owners Diego & Laura. When they started with Chula, the idea was to share the house with the brand. But Chula grew up quickly and they decided to find themselves another home in order to dedicate this place to their passion.
Nowadays, this shop is where all the creations are designed, and hand made. It is the biggest Chula shop existing, and a real living place where you can enjoy some live concerts at night or just relax with your friends.
Inside the Pan Pacific Hanoi Hotel, there is our Chula Store. This store offers a wide selection of high-quality clothing for both men and women, from casual wear to formal suits and fashionable accessories.
Saigon has always been a great source of inspiration for Chula designs. It has come naturally that in 2015, the 4th Chula shop is opened in Saigon residential district. The location is a perfect relaxing hub for Locals and Expats, with a beautiful courtyard for kids.