slow fashion + wearable happiness + social utopia

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I am Chula

I am chula. You are chula. We are chula.

We don’t mean to get too emotional on this page but it is important for us that you know how vital every one of you buyers has been to the development of chula.

Every time you proudly wear one of our items, you invite people to everything we stand for. Chula is very much popularised through word of mouth and we are convinced that eventually we will have reached many people and touched many lives. 

Part of our philosophy is that our chula customers (yes, that’s all of you) form part of our community, which is why we have a monthly ‘competition’ in which you post an Instagram picture with the tag #iamchula. The winner will then be featured on our website. And remember, we do not discriminate! Everyone and anyone can be chula!

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