slow fashion + wearable happiness + social utopia

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One of the things chula is renowned for is the fact that everything is handmade. Our chula team in our Homebase of Hanoi work very hard so you are satisfied.

Attention to detail is part of what makes chula so special and you can feel safe knowing that every stitch on your item has been done by one of our very lovely team.

We like to drive ourselves crazy by paying too much attention to detail! But there’s no helping us, we’re in too deep. Just, do us a favour and enjoy our items!

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